Bharti Airtel launches Getris, triple-play game on three platforms
Airtel’s first attempt to launch a game named ‘Getris’ that too on all three platforms- mobile, Internet and direct to home (DTH).Getris is a triple-play arcade puzzle game specially developed for the age group of 14-18. The game is based on the popular game Tetris.
Plying games on DTH is a new trend. Airtel customers can now play the game on any one of the three services and the subscribers can seamlessly continue their experience on the remaining two platforms using a unique code on each occasion. The game will float across the three screens
Getris was accessible for a free preview on Diwali for Airtel’s mobile, broadband and DTH customers. As per the information revealed by Sugato Banerji, chief marketing officer — DTH, Bharti Airtel
Airtel’s DTH customers can enjoy Getris at Rs 25 for a period of two months and Rs 10 per month for Airtel mobile customers. However, for Airtel broadband customers, it will be available for free.
We are herby giving the introduction to the Getris game and how the player can play it on to all the three platforms of Bharti Airtel. The Getris game starts with the user arranging falling “pingoos” to create horizontal lines. Once a full horizontal line is filled up with the “pingoos”, the line disappears. Once the player completes a level of the game and exits, a unique code is generated. This code can be used to play the game, from the level where the user exited, on any platform. There will be a total of 100 levels for the game and the speed will increase with each level up.
It was really tough to transport games to DTH platform was not easy, chief marketing officer — DTH, Bharti Airtel ,Mr. Banerji said: “We will not have multiplayer games on the DTH platform. However, going forward, this month we will have racing games and ‘match the following’ games for a younger audience on DTH.”
The company is in the process to evaluate 50 games on a six-weekly basis and will do a customer feedback post. “We expect around 1.5 per cent of our customer base to play games on DTH,” added Mr.Banerji.
