IBM has declared the triumphant completion of the first two phases of its operation for Corporate Service Corps (CSC) program in India :Corporate Services Corp 2009 is strengthening IBM’s commitment to community development in India and helping IBM India employees fulfill their aspirations.
“As a global citizen, we at IBM firmly believe that the challenges facing the world are too critical and far too urgent—and the opportunities to make meaningful progress on them – immediate. We have been able to effectively merge our HR and citizenship strategy to build a comprehensive programme like CSC to address these challenges. The larger objective is to help people become smarter, and to develop future leaders capable of improving the quality of life for themselves and their communities — thereby building a smarter planet,” says Shanker Annaswamy, Managing Director, IBM India Pvt. Ltd.
Through this CSC program IBM has shake hands with 11 different NGOs and not-for-profit government organizations to bring 40 IBM professionals from 19 different countries to India and work on critical projects for these partner organizations. The partner organizations are a key part of the programme’s success, helping to identify the right projects where IBM’s emerging leaders, and the skills they currently possess, can have the most impact.
Mumbai and Ahmadabad were selected as the first destinations in India, when the country was announced as a host for the second phase of IBM’s most competitive global program.
IBM announced three new cities that will play host to the CSC teams in 2010. These are: Bangalore, Hyderabad and Pune, and the first batch of around 30 CSC participants from around the world will arrive in February 2010 to work on a number of key socio-economic development projects.
40 IBM professionals from 19 countries bring their expertise to help the partner organizations, 100 IBM India employees deployed in five emerging markets for socio- economic development projects, Announces three new cities that will play host to the CSC 2010 team
Over the last four months, 40 IBM professionals worked closely with organizations like SEWA, IndiCorps, Tribal Development Department of Gujarat, Ashoka, Friends of Women’s World Banking, India (FWWB-I), Pratham, MITRA, iVolunteer, The Avert Society, Bombay Chamber of Commerce and Industry (BCCI), Tata Institute of Social Sciences (TISS) and Yuva to implement a variety of development projects.
These 40 global professionals were selected after rigorous evaluation process to work with organizations in Ahmedabad and Mumbai on projects that enables the government to improve livelihoods of rural tribal community, increase income safety and security of self-employed women to increasing marketability of a local volunteer program and leverage technology to connect remote locations to centralized information hubs related disaster warnings, weather reports and others.
Into its second year, IBM’s CSC program saw 430 of IBM’s future leaders from 44 countries being selected for similar international assignments. In 2009, CSC deployed IBM’s high performing talent in emerging markets such as India, Brazil, China, Malaysia and South Africa to use the skills and expertise IBM employees possess in areas such as information technology, business consulting, marketing, finance and supply chain to work on a variety of socio-economic development projects.
IBM spends $150 million annually on CSR initiatives worldwide and is in constant lookout for new areas, where a difference can be made.
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