Microsoft has unveiled a preview of its new design for the famous MSN home page. The new MSN butterfly represents a fresh new approach for MSN and is the cornerstone of the new design. Microsoft claims that , ‘The design is simple yet powerful.’
The newly redesigned MSN home page just might be the best home page on the Web. The new home page has 50 percent fewer links, and is focused on providing access to the information and services people care about most.
Revamped MSN homepage offers easy access to Bing search, favourite social networks, more relevant local content, and the latest news and entertainment information from trusted sources.
With more than 600 million customers worldwide every month, nearly 100 million in the U.S. alone, MSN helps connect people to the information that matters most to them from familiar and trusted sources.
The MSN revamped on the basis of feedback from customers asking for easier access to the latest information from their friends, favourite sources and hot Web topics, the new home page provides quick access to powerful Bing search, favourite social networks, more relevant local information, and the latest news and entertainment information and all on a single platform. Bing is deeply integrated as the core search service throughout the home page, via key areas such as shopping, travel and local, and as a way of highlighting hot topics, trends or people.
“More than half of people online start their sessions on sites like MSN and they told us they want simplicity — yet still want the latest information and their favourite services delivered together,” said Lisa Gurry, senior director, MSN. “With our large audience and sophisticated technology, we were able to gather a tremendous amount of customer feedback to ensure we delivered the online experience customers are really craving.”
It is designed for simpler navigation across the top five information areas for customers: entertainment, news, sports, lifestyle and finance. Premium content is supplied through partnerships with MSNBC, FOX Sports, Hearst, Rodale, Meredith, Mayo Clinic and more, as well as bloggers and social media sites.
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