RIM Inventive Advertising Service at BlackBerry Application Platform
In a recent BlackBerry Developer Conference Research In Motion (RIM) introduced
The advance and inventive BlackBerry Advertising Service will enable developers to integrate advertising into their BlackBerry applications, helping them generate revenue and simplifying the business of mobile advertising.
The services enable developers to streamline business processes and build highly responsive, location-aware, revenue-generating applications for BlackBerry smartphones.
RIM is continuing to provide the tools, technologies and business services that developers need to create and market even more powerful and successful applications on the BlackBerry Application Platform. With the BlackBerry Advertising Service, RIM plans to provide developers with access to a large pool of quality and innovative ad units from trusted top tier and specialty advertising networks such as Jumptap, Lat49, Millennial Media, Navteq, 1020 Placecast, Quattro Wireless and Sympatico.ca.
The service will feature ads compliant with the Mobile Marketing Association’s (MMA) guidelines as well as rich media ads that will be able to deeply integrate with BlackBerry applications. Examples of this deep integration between ads and applications will include the ability to easily initiate a call from an ad, add a calendar entry or contact entry from an ad, and directly link to an application in BlackBerry App World from an ad. The service will also include real-time, detailed, consolidated reporting of advertising across ad networks, including ad impressions, clicks, conversions and earnings, as well as integration into the Omniture Online Marketing Suite™ for more advanced analytics.
RIM is continuing to provide the tools, technologies and business services that developers need to create and market even more powerful and successful applications on the BlackBerry Application Platform.
BlackBerry Advertising Service and a software development kit (SDK) are planned to be available in next year.BlackBerry Payment Service to Enable In-Application Transactions and Streamlined Payment Processes BlackBerry Payment Service and an SDK are expected to be available in mid 2010.
BlackBerry Push Service, which was first made exclusively available to BlackBerryAlliance Program members earlier this year, will be made generally available to registered developers in the first half of 2010. BlackBerry Push Service allows developers and content providers to deliver time-sensitive alerts and up to 8 KB of data to applications.
More information about BlackBerry Push Service is available at www.blackberry.com/developers/pushservice.
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