Royal Enfield ready to ride brand new future
Royal Enfield, a division of India’s Eicher Motors Ltd is looking forward to strengthen its domain of manufacturing motorcycle and is planning to invest 650 million rupees ($13.8 million).Royal Enfield is currently selling 4500 -5000 motorbikes in a month and by the year 2009 end the target is to sell more than 50,000 motorbikes.
Motorbike manufacturer Royal Enfield said on Wednesday that it plans to invest Rs 65 crore to double the capacity of its Chennai plant from 50,000 to one lakh units by 2013.In near future company will serve Africa, Latin America and the Middle-East also.
Royal Enfield has exported 1,700 motorcycles between January and September 2009. “We aim to increase exports by about 5 per cent every year. In the next four to five years, exports should be 15 per cent of our total sales,” The Eicher Group Chairman Siddhartha Lal said.
The Eicher Group Chairman Siddhartha Lal informed that the company is coming up with two new motorcycles and the company has invested 650 million rupees at Chennai plant and will invest a similar amount to raise capacity to 100,000 units a year from the current 50,000
The Eicher Group company launched the Classic 500cc and 350cc motorbikes in the India, priced at Rs 1,24,918 lakh and Rs 98,086 respectively. The bikes are powered by an all-new single cylinder unit construction engine with fuel injection technology.
According to the company, the new engine platform has 15 per cent fewer parts than the previous one, making it lower on maintenance.
Siddhartha Lal informed that Machismo would soon be re-launched with a new design and engine change. “We will change from the lean burn engine to the new platform and will announce it shortly,” he said.
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