Tata Motors Unveils Grande MK II @ Rs. 6.43-7.50 lakhs – Today, Tata Motors unveils Grande MK II, an upgraded version of its premium Sumo proffering in the domestic arena and expects to sell approx. 4,000 vehicles per month.
Priced in the range between Rs. 6.43-lakh to Rs. 7.50-lakh (ex-showroom Delhi), Grande MK II is budget friendly and cheaper car by Rs 25,000 to Rs 30,000 as compared to its available version-Grande MK I, which was released in the beginning of the last year.
As per Tata Motors head of passenger car division, Mr. Rajiv Dube stated to reporters, “We are selling around 2,500-3,000 vehicles per month in this (Utility Vehicle) segment. The equity the Grande has acquired in the last one year and on the basis of this launch, we should be able to have a growth of 800-1,000 vehicles per month.” In addition, he said, The company is going to replace the Grande MK I model with the new Grande MK II.
The new Grande MK II would be manufactured at the company’s Pimpri plant near Pune, along with having its three variants i.e. top of the line GX, EX and LX. The company has plans to raise its market share in the UV to approx. 20-21%.
Dube told, “Presently, our share in the UV segment is 18 per cent and we are eyeing a market share of 20-21 per cent with this launch.” Also, the company would showcase a few new vehicles in the upcoming Auto Expo to be held early next year in New Delhi.
Besides this, Dube said that, “The company is feeling the heat in exports due to a slump in demand. Exports have been down for us as there is contraction in demand. We hope to offset the losses by launching new vehicles.” Talking about Nano car, Dube added that so far the company had delivered around 15,000 cars to the customers and is highly intended to deliver 1.5 lakh deliveries, which are already booked by the end of next year.
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