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TweetLevel : To evaluate twitter importance and trust base

November 23, 2009 By: Hema Manchanda Category: Science & Tech

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For real time news people trust ‘Twitter’ as every second number of tweets updates users with something new happening somewhere. People love to follow others, whose post gives them the information according to their interests.

Recently in order to judge that who is popular on to the Twitter? An online tool came into picture launched by Public relations consultancy Edelman. This tool evaluates the ‘tweets’
and also help in measuring the importance of twitters.

Public relations consultancy Edelman recently launched a new website named ‘TweetLevel’ www.tweetlevel.com. The site serves as a free tool that assesses the importance of a user on the popular social networking site and in addition to that how trusted they are as well as their influence. The s entertainment blogger Perez Hilton, Hollywood actor Ashton Kutcher and social media blog Mashable were among the highest scorers on TweetLevel.

The tool employs an algorithm developed by the agency which takes into account the quality and quantity of “tweets” or micro-blogs and admits users to equate their own importance to that of anyone they choose to follow.

“Unlike most rankings that look merely at the number of followers someone has, TweetLevel gives you a really clear picture of who is important within this increasingly influential forum,” Jonny Bentwood, Edelman’s Head of Strategic Analysis and who created the algorithm, said in a statement.

The tool gives points to users in four categories — how many people listen to what you say; how many people follow you; how actively you participate and whether people believe you.
Each score is rated out of 100, The twitter who can score higer is more important.

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