Vodafone Essar has launched new above the line (ATL) advertising campaign to create the brand awareness in the mind of mass audiences. The Zoozoos are back again to tell viewers about Vodafone various innovative and customer-centric offerings in a simple and endearing manner.
Vodafone Essar new series of Zoozoo will be broadcasted on Televisions different channels revealing Vodafone various services based on its famous Zoozoo characters. Under the new campaign, three new Zozoo ads will be published every week on TV.
Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar feels that the earlier , Zoozoos campaign was successful and the character Zoozoo is successful in matching the bandwidth with viewers in creating an emotional connect and communicating our various offerings in a successful manner.
The new campaign is inspired by Zoozoo’s previous series popularity. Simultaneously company is also commencing campaign in the digital medium including in some popular social networking sites such as Facebook which is having more than 300,000 fans.
Vodafone has also introduced Zoozoo merchandise in tie-up with Shoppers Stop.
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