Ub News

Zoozoos are back to entice the audiences but this time the audiences has to think what happens next. How? Well, Vodafone Essar launched contest in which the participants has to complete the Zoozoo story. Under the new campaign, three new Zozoo ads will be published every week on TV. The new campaign is inspired by Zoozoo’s previous series popularity.
The contest has been hosted by Facebook and Vodafone India website. It has already been started from Nov. 24, 2009 and will commence till Jan1, 2010. For participating in the contest user has to be online and go for Vodafone India website there are two options for them to ‘Do it here’ or ‘Do it on Facebook’.
After that there are three more options where after watching the video the participant has to guess what happens next? The participants have to create their own mental imagery based Zoozoo story and every week the most creative entries will be awarded by Blackberry storm and 1000 Zoozoo T-shirts.
Interested readers can participate in the competition on by clicking here on the link
• Complete the Zoozoo story-Guess what happens next? Vodafone Essar
Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “The Zoozoos campaign resonated strongly with viewers in creating an emotional connect and communicating our various offerings. The Zoozoos are back again to tell viewers about our various innovative and customer-centric offerings in a simple and endearing manner.”
Two more vital campaigns around the Independence Day and Diwali were also launched. Vodafone in tie-up with Shoppers Stop launched Zoozoo merchandise.