SAN FRANCISCO – The world’s No. 1 social network, Facebook reported strong results for the second quarter of its fiscal 2013 on Wednesday. The company’s second quarter revenue soar to 1.813 billion dollars – a 53% increase on 1.184 billion dollars in the same period last year and the firm posted $333m in profits.
Second-quarter results show that the company it is steadily increasing how much of its advertising revenue comes from mobile. The amount of total advertising revenue jumped from 30% in the first-quarter to 41% in the second, comprising $656m in sales.
The number of monthly users accessing Facebook on mobile devices – including smartphones and tablets – rose by 51 per cent year on year to 819 million in June.
The social network’s usage figures for the quarter were also encouraging and point to continued growth. Daily active users were up to 699 million, a 27 per cent increase year-over-year. Monthly active users were up 21 per cent, to 1.15 billion.
Facebook founder and CEO Mark Zuckerberg said, “We’ve made good progress growing our community, deepening engagement and delivering strong financial results, especially on mobile. The work we’ve done to make mobile the best Facebook experience is showing good results and provides us with a solid foundation for the future.”
The company said that mobile ads accounted for roughly 41% of its total ad revenue in the second quarter, up from 30% in the first quarter of the year.