The Facebook on Wednesday introduced embeddable posts that will let blogs and news organizations include status updates, videos and photos in stories.
The new feature is intended to let media organizations, and eventually everyone else, embed public Facebook updates such as photos, videos, hashtags, and other posts from people or Pages on their own Web sites. Viewers of the embedded content can “like” or share stories, as well as like the Page or follow the person who originally authored the content.
As the site is still testing the feature, only a handful of sites will be able to embed their Facebook posts today including CNN, Mashable, Huffington Post, Bleacher Report and People.
The embedded posts feature is ultimately meant to make Facebook a relevant part of pop culture and news stories, an area where Twitter has long reigned supreme.