Toys R US on Monday announced it was launching its rival to the market-leading iPad, with “kid safe” content. The world’s number one toy retailer Toys R US has revealed details of its new Wi-Fi enabled Tabeo tablet.
The Tabeo tablet, which features a 7-inch screen will be available at Toys R Us stores starting October 21. The $149.99 tablet is also available for online pre-order starting Monday. The Tabeo tablet includes 4 gigabytes of storage and front- and rear-facing cameras.
Troy Peterson, vice president at Toys R US said, “Over the past year, we’ve spent considerable time talking to parents and children to determine what features and functions they really want in a kids’ tablet, resulting in Tabeo. We are proud that Tabeo offers robust and flexible parental controls that can help protect children as they surf the Internet, and we are pleased to offer the Tabeo App Store, which features only kid-safe content carefully curated by the Toys R US team.”
The device is wrapped in a soft “bumper” to protect the hardware if it falls out of a child’s slippery fingers. It also includes extra controls in the device’s built-in browser.
Toys R US, which was taken private in 2005 by KKR & Co., Bain Capital and Vornado Realty Trust in a $6.6 billion deal. Even, educational toymaker LeapFrog Enterprises Inc also has a tablet aimed at children, called the LeapPad.
The processor for device is a 1 GHz unit and kids can read books, play games, listen to music, watch video, and view photos. Screen supports capacitive multi-touch technology. The tablet has 4 GB of integrated storage and has a micro SDHC card slot for expansion. The tablet ships with 40 pre-loaded games, books, and educational apps. The tablet will also have access to 6,000 other free apps via the Tabeo Store.
Edited by Shiv Ghandi